Bus To The Future 2020 with West Yorkshire Bus Alliance
Year 12 students from across West Yorkshire were challenged by West Yorkshire Bus Alliance to create a film that would encourage primary school aged pupils to consider getting the bus to school.
The Alliance brings together the Combined Authority, bus operators Arriva, First and Transdev. It also includes smaller bus companies brought together through the Association of Bus Operators in West Yorkshire to work together to develop a sustainable bus network across the region.
The challenge is part of a wider programme of exciting engagement activities with young people from West Yorkshire Bus Alliance, designed and delivered by social enterprise Ahead Partnership, to help them understand the breadth of career opportunities in local transport and encourage them to reduce emissions by increasing public transport use. The programme includes a series of careers panels, youth forum discussions on the future of bus travel in the region and teacher resource development to help young people discover more about careers in transport and the environmental impact of bus travel.
The challenge was launched in December 2019 with a school or college in each of the West Yorkshire districts (Leeds, Bradford, Calderdale, Kirklees and Wakefield). At the launch students taking part in workshops with volunteers from the Alliance's operators to learn more about the benefits of bus travel, before exploring the film brief.
Industry experts from Reel Film then worked with students to create their films which were submitted to a judging panel online in March 2020. Judging took place virtually after the Covid-19 pandemic broke across the UK and the winning team from Notre Dame Catholic College in Leeds was announced at an online finale on 20 October.
Cllr Kim Groves, Chair of the West Yorkshire Combined Authority Transport committee, said:
“I was delighted to see so many students take part in the Bus to the Future challenge and really engaging with the programme, as making bus travel more attractive, accessible and affordable for young people across West Yorkshire is one of the key aims of the West Yorkshire Bus Alliance.
“By forging relationships with Ahead Partnership and other groups across West Yorkshire, the Bus Alliance is in a strong position to encourage young people to think about the important role public transport plays in their communities.”
You can see the final films submitted to the challenge below.
Airedale Academy, Wakefield
Brighouse High School, Calderdale
Creative & Media Studio School, Kirklees
**WINNER** Notre Dame Catholic College, Leeds
Aine Hardcastle, Head of Business at Notre Dame Catholic College, said:
“We were absolutely thrilled that our college was named the winner of this exciting challenge. The students worked incredibly hard on their entry and learned a lot from engaging in the developmental activities – both in terms of understanding more about the career opportunities available to them and inspiring them to think a little greener.”
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