Students from three of Leeds' universities got a deeper insight into graduate career opportunities in the city thanks to a diverse range of businesses and a day-long challenge.


#INLEEDSDAY brought together university students to visit a variety of businesses across the city. During the one-day event students from three of the city’s universities – University of Leeds, Leeds Beckett University and Leeds Trinity University – learned about the range of sectors and graduate roles that are available locally, hoping to encourage them to stay in the city after graduation and promote the benefits of life and a career in the North.

The tour of businesses included PwC, Sky Bet, Leeds City Council, Epiphany, The Tetley, DLA Piper, Opta, thebigword, FDM Group, aql, Sagar Wright, KPMG and the Department for Work and Pensions.

77 students attended the first of these events delivered with Ahead Partnership in November 2017 with a second event held in February 2018 for 74 students from all three universities. The events are co-funded by the universities, PwC and Leeds City Council and are also part of the FutureJobs programme, a service from aspire-igen, Leeds City Region LEP, the Education & Skills Funding Agency and the European Social Fund.

The students also took part in a competition across the day centred around ‘Diversity in the Leeds City Region’, creating their own innovative ideas on how to attract and retain graduates in the region and then pitching them to industry professionals. The competition helped them develop their network, learn more about enterprise opportunities in the region and meet potential employers within a diverse range of industries. The winning team pitched their concept of a tech event for young women.


  • 40% uplift in the number of students considering staying in Leeds after graduation
  • 100% of students that took part said the day raised their aspirations
  • 97% of students said the day raised their confidence and self-belief
  • 97% of students said the day improved their understanding of business
  • #INLEEDSDAY trending #1 on Twitter with a social media reach of over 1.9 million

“The quality of life in the north of England is second to none. By advertising the wide range of great graduate jobs available, we can attract and retain the brightest and best graduates, which is key to the growth and success of our Northern Powerhouse economy. Leeds is a thriving city with excellent colleges and universities. I fully support the #INLEEDSDAY project and its connecting of graduates with a diverse set of employers offering high level graduate jobs as well as invaluable training and networking opportunities.”

Jake Berry MP, Northern Powerhouse Minister


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