Made in Oxford 2018
OBJECTIVE: To give students aged 14-15 the opportunity to work in partnership with a business on a project to develop their awareness of environmental sustainability and enhance core employability skills.
The Made In Oxford Challenge is the first of 3 taking place at some of the shopping centres in Lansec's portfolio across the country.
60 students from Oxford Academy, Oxford Spires Academy, Cheney School and St Gregory the Great Catholic School were invited to take part in the first of the Landsec-funded Made In enterprise series 2018-19. The event was run at Westgate Shopping Centre in Oxford and involved the support of the shopping centre staff, as well as Landsec’s head office team. Students were set the brief of creating a logo that represented the city and could be easily etched onto a re-useable aluminium Chilly’s Water bottle. The students then had to come up with a marketing campaign to promote their bottle and a sales pitch to sell their concept.
At the launch event in September students took part in 4 interactive workshops; ‘Marketing your idea’, led by the centres marketing team; ‘Sales Masterclass’, led by the Retail Development Manager; ‘Top tips for branding and logo design’, led by Landsec’s Brand Executive; and ‘Thinking sustainably’, led by the Assistant Environment Manager. As well as developing knowledge linked to the project outputs, the students went on a ‘behind-the-scenes’ tour of the shopping centre to understand Landsec’s approach to developing their environmental sustainability through their green spaces and food waste digester.
Following the launch session, students had further opportunity to work with the business volunteers when mentors from the shopping centre re-visited the school.
The challenge culminated in students pitching their ideas to a panel of judge from Landsec and Westgate Shopping Centre. The winning product design from Oxford Spires Academy was manufactured and the winning team from Oxford Spires Academy were invited to sell their bottle to the customers of Westgate Shopping Centre. All proceeds were then donated to 2 local charities.
96% of students said the challenge developed their teamwork skills
83% of students said they now feel more optimistic about the future
95% of students said they felt their initiative has now increased