Marketing Manager

Integrated Campaign Management 

• Plan and deliver integrated marketing campaigns aligned to commercial and brand objectives. 

• Coordinate activity across HubSpot, the website, social media platforms and PR. 

• Conceive and execute effective, targeted event management including securing representation for Ahead Partnership at key sector conferences and events. 

• Manage campaign timelines, messaging and workflows to ensure consistent execution. 

Content Creation 

• Draft and edit high-quality marketing content including blogs, landing pages, emails, social posts and campaign assets. 

• Develop thought leadership content such as articles, whitepapers and case studies. 

• Ensure all content is on-brand, audience focused and aligned with our growth strategy. 

Marketing Automation and HubSpot 

• Build and manage campaigns using HubSpot, including email marketing, workflows, forms and landing pages. 

• Work with the wider team to maintain clean data and contact lists to support targeted campaign delivery. 

• Collaborate with the growth team to support lead nurturing and handover processes. 

Brand, Website, Social Media and PR 

• Work with internal teams to publish website and social media content, owning the marketing content calendar. 

• Use social media platforms to amplify our campaigns and upskill our team to effectively use social media. 

• Work in partnership with our external PR agency. 

• Brand guardianship and development of our brand guidelines and communications guidance for our team. 

Reputation 

• Actively network to promote the work we do and build our reputation among key forums in our priority sectors. 

• Horizon scan and position our work at key conferences and events aligned to key sectors, identifying speaking opportunities for our leadership team. 

Data, Measurement and Reporting 

• High levels of data analysis and management to support reporting requirements in line with data regulations. 

• Implementation of tools and resources to monitor ROI of marketing.  

Programme Communications 

• Support clients who have marketing requirements, e.g. managing press at our activities or drafting written content. 

• Sign off external communications and act as a liaison point for all partners wishing to publish communications about their work with Ahead Partnership. 

Essential 

• Proven experience (3 years+) of planning, executing and evaluating integrated marketing campaigns across multiple channels. 

• Experience of working with clients, demonstrating your ability to understand a client’s needs and how to provide excellent client service through marketing activity. 

• Direct experience of running campaigns through CRM platforms (we use HubSpot and Dynamics). 

• Strong data analysis skills, including campaign performance tracking and reporting. 

• An ability to adapt communications to work with a variety of audiences including clients, stakeholders, schools and young people. 

• Excellent written and verbal communication skills. 

Desirable 

• Experience supporting lead generation, nurturing and pipeline growth. 

• Experience in B2B Marketing. 

• Understanding of long sales cycles and complex buyer journeys. 

• Experience managing budgets with external suppliers. 

If you are interested in this role but don’t meet every requirement, don’t let that put you off. We’re interested in potential, attitude and willingness to learn just as much as experience. 

Our vision is a society where a young person’s potential isn’t limited by their background. That means we recognise the importance of our team reflecting the communities we serve, so we welcome and encourage candidates from all backgrounds for this role.