Business people from West Yorkshire Bus Alliance came to our college for the launch day and helped us take part in a workshop to find out about the future of bus travel in the region and how we could help promote that to young people. That was the brief we were set and my team worked really well together to create a marketing campaign to do that.
Our initial idea was to create an animation advertising and encouraging bus usage by showing a few positive statistics surrounding buses but also by introducing a loyalty card scheme. The brief was to encourage bus use to Year 7/8 students and so we thought an animated advertisement would be better for this age group because it would be more engaging and they wouldn’t have to try to relate to people a few years older than them.
Part of our campaign was to speak to students in an assembly about it and show our film. I was quite nervous about taking part in that in particular because I’m normally very quiet in class. I’ve taken part in NCS before where I did a public speaking course and so this was a really good opportunity to put it into practice, even if it was a bit scary!