Young people across West Yorkshire are being challenged to help drive the future of greener travel, as part of a skills initiative from bus operators Arriva, First, Transdev and the West Yorkshire Combined Authority (WYCA) which has engaged over 8,000 young people to date.
The bus operators and WYCA, together forming the West Yorkshire Bus Alliance, are entering the third year of their education engagement programme delivered by Ahead Partnership, which is designed to inspire young people to learn more about the public transport sector and promote greener modes of travel through “hands-on” activities and real-life challenge briefs.
Aligned with broader ambitions to tackle the Climate Change Emergencies declared within the region, the latest exciting activity, the Bus to the Future challenge, has recently been launched by Tracy Brabin, Mayor of West Yorkshire.
Secondary school and college students are invited to create a piece of media – for example a poster, social media campaign, animation or even a TikTok – that persuades friends and family to use the bus for their journeys. As well as offering students the opportunity to develop skills like creativity and communication and get a glimpse into careers in areas like transport, marketing and environmental sciences, the challenge will give entrants the chance to win a goody bag of prizes including bus travel vouchers.